The Trusted Identity Blog

Our take on identity in a digital-first world.

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Instacart Case Study: Growth Requires Smart Onboarding Process

February 26, 2018

Expectations have been raised. Thanks to Amazon, Uber, and Google, your consumers expect a better onboarding experience online. They expect it to be simple, fast, and secure. They have options and will simply switch to alternative service if you make the process too onerous. Given the shift in global demographics, your primary customer groups are…

Are You Being Catfished by Your Customers?

February 22, 2018

Exploring your options for online identity verification. If you’ve seen Catfish: The TV Show, you know that people are not always whom they claim to be. Catfishing refers to a scam where someone, the ‘catfish,’ creates a fictitious online identity often using someone else’s pictures and false biographical information to pretend to be someone other…

Making Sense of the Technologies Behind Online Identity Verification

February 15, 2018

At its face, online identity verification seems pretty straight forward. Ask the user to capture a picture of their government-issued ID (passport or driver’s license), take a selfie to make sure he/she is the same person depicted on the ID, and get a verification decision — thumbs up or down. Each vendor has their own…

Can Gaming Operators Hit the UX Jackpot?

February 09, 2018

Understanding the Mutual Pains of Players and Operators at Account Setup & Digital Identity Verification Consider these stats from our recent research with online players and leading EU-based gambling operators. 25% of online gambling customers have abandoned the account opening process because the process was too long or too complicated. 40% of respondents say opening…

Mistakes to Avoid in an Online Identification Verification Solution

February 05, 2018

While more and more businesses are selling their products and services over the Internet, they are increasingly being required to definitively assess whether their online customers are who they say they are. This is especially an issue in processes where money, property or delicate information is exchanged, such as banking and financial services. But, this…

identity verification trends

Digital Identity Trends & Solutions

January 24, 2018

As we reflect on the closing of 2017 and all it brought us, including the dramatic rise of cryptocurrency, we look ahead to the trends 2018 will bring. The reliable trait of the identity verification space is that it is ever evolving. Technology continues to be infused through daily life and with it, new security…

10 Reasons to Get Identity Verification Right

November 28, 2017

If you’re shopping for an identity verification solution, comparing solutions is tough. Most of us are making the same claims, using the same vocabulary, and hoping you can tell the difference. There’s a fair amount of high level content about the features and benefits, but how can you truly separate the contenders from the pretenders?…

Top 10 Themes from Money20/20

November 09, 2017

After a frantic week in Las Vegas for Money20/20, I can finally take a moment to reflect on some of the big themes and takeaways from the show. Here were the big ideas: 1. Identity is Front & Center Because of the Equifax breach, there’s renewed interest in accurately establishing the true identity of online…

AML Infographic: 7 Reasons Why ICOs Should Comply

November 08, 2017

2017 has been the year of initial coin offerings (ICOs) — an innovative new form of financing that involves issuing a new digital token to early investors of a (usually) blockchain-based project in exchange for bitcoin or ether. Since the start of the year, ICOs have raised over $2 billion in funding. This surpassed the…

Considering an ICO? About AML/KYC Compliance Solutions

November 02, 2017

ICOs, also known as “token sales,” are relatively new fundraising phenomena used to launch new companies or fund a development project. According to ICOStats, nearly $2.3 billion has been raised in 2017 in ICOs. This amount eclipses the amount of money raised by early stage venture capital (VC) funding for internet companies. This type of…

10 Signs Knowledge-Based Authentication is Going Extinct

October 03, 2017

If you have a credit report, there’s a good chance that you’re one of the 143 million American consumers whose sensitive personal information was exposed in a data breach at Equifax, one of the nation’s three major credit reporting agencies. But, as bad as this breach was, there’s a larger concern. Given how much personally…

Jumio’s Top 5 Highlights from Finovate Spring 2017

May 23, 2017

Banking and financial technology professionals came together in a big way at FinovateSpring in San Jose last month. Conversations spanned from payments to security and companies presented many innovative solutions to help the finance services industry address the digital transformation that is impacting the industry in every way imaginable. For our part, Jumio was proud…