2026 Jumio

Online Identity Study

Global Consumer Research

About the Research

Now in its fifth year, the annual Jumio Online Identity Study explores consumer awareness around issues involving online identity, fraud risks and current methods used to protect consumer data.

This year's results revealed strong consumer support for protecting minors online and growing expectations for platforms to implement effective, proportionate age assurance. The study also featured data around the surge in online betting during the 2026 World Cup.

Total Respondents:

8,003 adult consumers

Countries Studied

Sectors Studied

Protecting Minors Online

Consumers resoundingly support protecting minors online, and think age verification is an important tool.

Sepia-toned photo of three children on a couch using phones and tablets, with a warning shield icon overlay

“I am concerned about minors accessing age-gated material online.”

“I believe it is harmful to minors when they access age-gated material online.”

“I believe age verification is an important tool for preventing minors’ access to age-gated material online.”

Protecting minors is viewed as a shared responsibility.

When asked who they hold most responsible for protecting minors online, respondents pointed primarily to parents (71%), followed by government agencies (22%), tech marketplaces (21%) and individual apps and websites (19%).

Notably, 79% also support government action to regulate minors’ access to age-gated material online.

Sepia-toned photo of two teens looking at smartphones together, with a warning shield icon overlay

Consumers want high-assurance verification without unnecessary data collection.

Sepia-toned photo of three teenage boys looking at a phone in a bedroom, with a warning shield icon overlay

75% of consumers are willing to verify their age online to ensure minors cannot access adult products and platforms.

67% would feel more comfortable if they only had to share proof of eligibility rather than full personal details.

38% would choose a less secure or less convenient platform if it meant avoiding identity checks altogether.

“I would prefer to verify my age once and reuse that verification across multiple platforms, rather than repeating the process each time.”

One in three of consumers would avoid a platform entirely if asked to provide personal data for age verification.

“There’s still a major trust gap around what happens to personal data during age verification. Stronger age assurance doesn’t necessarily mean collecting and permanently storing large amounts of sensitive data, but consumers need to understand what information is required and why. Transparency and responsible data handling are critical to building trust and encouraging consumers to participate in the verification process.”

— Joe Kaufmann, global head of privacy at Jumio

World Cup Findings

The World Cup is onboarding a new wave of digital players.

A diverse group of six adults surrounding a smartphone displaying a sports betting app with a soccer ball and "Place Your Bet" prompt, representing a wide range of consumers using online betting platforms during the World Cup.

55% prefer online platforms to place their bets.

33% plan to open a brand-new betting account for the World Cup.

20% will interact with an online gaming platform for the very first time.

37% plan to use multiple online betting platforms.

For nearly half of fans, betting isn’t a side activity; it’s core to how they engage with the tournament.

47% say sports betting is an important part of how they’ll enjoy the World Cup.

46% plan to socialize around the bets they place with peers.

43% already have an account they plan to use.

The World Cup betting boom is fueling concerns over underage gambling, and consumers aren’t just hoping platforms will do the right thing — they’re demanding it.

Three teenage boys gathered around a smartphone, with a caution warning icon overlaid, illustrating the risk of underage access to online sports betting platforms.

63% of respondents worry about minors using sports betting apps during the World Cup.

74% believe it’s important for online platforms and tech providers to prevent minors from betting.

Only 7% disagree that this should be a critical priority for the gaming industry.

Age verification and identity verification aren’t barriers to adoption; they’re becoming table stakes. Consumers expect them, and nearly half actively embrace them.

Illustration of a identity verification process showing a person's ID document being matched to a live selfie using facial recognition technology, with a security checkmark indicating successful verification.

49% of World Cup bettors are comfortable providing a government-issued ID and biometric data to access digital gaming platforms.

Resources

True reusable identity.

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