Jumio Case Study – Club
Club Strengthens Ambassador Integrity and Prevents Reward Fraud with Jumio
Challenge: Club’s existing identity verification provider was unable to meet the demands of its next-generation mobile app on a global scale, resulting in an increase in fraudulent accounts.
Solution: Club selected Jumio as its new identify verification provider, as a result of its global capabilities and AI-powered biometric verification capabilities.
Results: Club can now onboard thousands of members each day while reducing fraudulent account creation – more than 4,000 high-risk verification attempts were blocked in the first year.
Overview
Club, the community-led growth platform originally founded in 2017 as Brandbassador, runs brand ambassador programs for more than 180 brands and over 235,000 ambassadors worldwide.
As Club scaled globally, maintaining the integrity of its ambassador ecosystem became critical. With real money and product rewards at stake, the company needed to prevent fraud while preserving a seamless, high-quality onboarding experience.
The Challenge
Club’s legacy platform relied on an earlier identity verification provider, but this approach could not meet the demands of its next-generation mobile app and global scale.
Key challenges included:
- Duplicate accounts and self-referral fraud: Users creating multiple profiles to claim rewards more than once
- Weak verification methods: Social profile checks and 2FA were too easy for bad actors to bypass
- Lack of scalable trust: Difficulty ensuring each account represented a real, unique individual
- Risk to brand budgets: Fraudulent accounts could exploit reward systems, leading to financial losses
Club required a more advanced, gold standard identity verification solution to ensure platform integrity.
The Solution
Club selected Jumio for its global capabilities, advanced biometric verification and strong performance in high-risk, high-volume environments, using the following solutions:
- ID and Selfie Verification deliver real-time results, powered by AI, automation and biometrics.
- Doc Proof automates Club’s address verification process by enabling users to easily scan documents such as utility bills or bank statements.
Key selection criteria included:
- Global identity coverage to support cross-border users
- Advanced fraud prevention, including biometric verification and liveness detection
- Seamless mobile SDK integration for a native app experience
- High accuracy and scalability to support rapid global growth
Jumio’s mobile SDK enabled Club to embed identity verification directly into its onboarding flow, maintaining a premium, cohesive user experience.
As Casper Rosenvinge, business and product development manager at Club, explains:
“As Club continued to grow, it became clear that our legacy identity verification solution could no longer support our requirements. Jumio provides the trust layer we need. It allows us to automate rewards with zero manual oversight, knowing that our members are real, verified individuals.”
Simply having a high-tier verification step like Jumio creates a deterrent effect. It discourages bad actors from even attempting to join, which improves the overall quality of our community.”
How Jumio Helps
Jumio provides the foundational trust layer that enables Club to operate a secure, fully automated ambassador platform.
Key capabilities include:
- AI-powered identity verification to ensure each user is a real, unique individual
- Biometric authentication with liveness detection to prevent spoofing and identity fraud
- Fraud deterrence by introducing a high-assurance verification step
- Embedded onboarding workflows via a mobile SDK for seamless user experience
- Automated verification at scale without manual review
These capabilities allow Club to prevent duplicate accounts, protect rewards systems and maintain high-quality ambassador communities.
Results
Since implementing Jumio, Club has achieved measurable improvements in fraud prevention, platform integrity and scalability:
- Proven fraud reduction: Over 4,000 high-risk verification attempts blocked in the first year
- Eliminated duplicate accounts: Club dramatically reduces duplicate accounts, self-referral and reward abuse
- Zero manual review at scale: Club maintains a fully automated model while improving verification accuracy
- Global scalability: Club onboards thousands of users daily without increasing operational overhead
Conclusion
By implementing Jumio, Club transformed identity verification into a core enabler of trust, automation and growth. The platform can now scale globally while ensuring that every ambassador is a verified individual.
Jumio helps Club protect brand budgets, reduce fraud and maintain a high-quality ambassador ecosystem, supporting continued expansion in the fast-growing brand ambassador platform market.
Jumio allows us to scale globally and onboard thousands of users every day, without needing a team to manually review identities.”
See how our clients are growing their businesses with Jumio.
It was important that our online identity verification solution allowed us to strike a balance between identity fraud detection and the ideal user experience that matches our risk configurations and customer base. With Jumio we have less fraud and have significantly increased conversion rates.”
Our goal in 2025 is for at least 50% of our guests to use self-service ID verification, and we are optimistic that Jumio’s impact on the guest experience will play a large role in making that happen.”
We had two big problems: we needed a solution provider that would give us confidence that the person on the other side of the screen is who they say they are, and we also needed a process that would help us maintain high conversion rates.”