Jumio Case Study – Brightstar
Brightstar Accelerates Player Onboarding and Strengthens Regulatory Compliance with Jumio
Brightstar is a global leader in lottery focused on innovation and forward-thinking strategies and solutions, building on proven expertise delivering secure technologies and comprehensive, reliable solutions for its clients. The company operates in more than 100 countries and has more than 6,000 employees.
In Italy, Brightstar is the state concessionaire for Instant Lotteries (Gratta e Vinci) and draw games including Gioco del Lotto, 10eLotto, and MillionDay. The company also operates in the online gaming market through its MyLotteriesPlay.it platform.
Operating in one of Europe’s most tightly regulated gaming environments, Brightstar must balance seamless digital onboarding with strict regulatory and compliance requirements.
The Challenge: Manual ID Verification and Increasing Regulatory Pressure
Before implementing Jumio, Brightstar relied on a fully manual ID verification process. Every player verification required human review, which increased operational complexity, drove up costs, and introduced the risk of human error. Lengthy processing times led to higher onboarding friction and increased player abandonment, negatively impacting conversion rates and customer satisfaction.
The company needed a scalable, automated ID verification solution that could accelerate onboarding, improve accuracy, and reduce manual workloads—without compromising security or regulatory compliance.
Thanks to Jumio, we have significantly reduced manual reviews and verification times, while improving conversion rates and customer satisfaction. It has given us a scalable, compliant onboarding framework that supports both our regulatory obligations and our growth ambitions.”
The Solution: Automated ID Verification and Fraud Prevention with Jumio
Brightstar evaluated multiple providers based on key criteria, including compliance with Italian regulations, high document verification accuracy, scalability, ease of integration, and the ability to reduce onboarding friction and abandonment. Jumio stood out for its advanced AI- and machine learning-driven technology, fast processing speeds, and proven expertise in regulated industries.
By implementing Jumio, Brightstar automated ID verification and document data extraction across its online gaming platforms. Jumio’s AI-driven checks analyze identity documents in real time, significantly reducing the need for manual intervention while minimizing operator errors. The platform’s flexible configuration tools allow Brightstar to fine-tune verification rules and optimize the player experience on MyLotteriesPlay.it.
The implementation process was fast and well-supported, with clear technical onboarding and ongoing assistance throughout integration. In addition to eKYC, Jumio offers a modular suite of capabilities that Brightstar can activate as its regulatory and business needs evolve.
“Before we implemented Jumio, identity verification was entirely manual and very time-consuming,” said Massimo Castello, operations process and e-payments manager at Brightstar. “This had a direct impact on both operational efficiency and the customer experience, especially during high-volume periods. Jumio offered a comprehensive solution with advanced technology and fast processing times, giving us confidence as our platform continues to expand.”
The Results: Faster Onboarding, Higher Conversion, and Stronger Compliance
Since adopting Jumio, Brightstar has achieved measurable improvements across onboarding efficiency, operational performance, and customer experience:
- Faster onboarding: ID verification times were significantly reduced, enabling near real-time account validation in line with ADM requirements.
- Reduced manual workload: Automation lowered manual reviews by 85%.
- Higher conversion rates: Faster, smoother onboarding reduced abandonment and increased conversion rates by 15%.
- Improved customer experience: Streamlined verification drove higher player satisfaction, particularly during peak traffic periods.
- Stronger regulatory compliance: Automated checks support ongoing compliance in Italy’s highly regulated gaming environment.
These results position Brightstar to scale its online gaming offerings while maintaining the highest standards of security, responsibility, and regulatory adherence. This includes changes introduced by Italy’s gaming regulator, ADM (Agenzia delle Dogane e dei Monopoli), requiring immediate document upload and rapid account validation.
As the company expands into additional game types, including casino and skill-based games, Brightstar expects Jumio’s fraud prevention capabilities to play an increasingly important role in supporting secure, compliant growth.
Jumio gives us the flexibility to adapt quickly as regulations and business needs change. Its scalable, configurable platform allows us to support growth across new games and channels without adding operational complexity or compliance risk.”
See how our clients are growing their businesses with Jumio.
Our goal in 2025 is for at least 50% of our guests to use self-service ID verification, and we are optimistic that Jumio’s impact on the guest experience will play a large role in making that happen.”
It was important that our online identity verification solution allowed us to strike a balance between identity fraud detection and the ideal user experience that matches our risk configurations and customer base. With Jumio we have less fraud and have significantly increased conversion rates.”
We had two big problems: we needed a solution provider that would give us confidence that the person on the other side of the screen is who they say they are, and we also needed a process that would help us maintain high conversion rates.”