The Trusted Identity Blog

Our take on identity in a digital-first world.

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Unlocking Your Digital Identity with Selfie Authentication

February 11, 2019

In the world of digital identity, there are two distinct realms — the realm of identity proofing and the realm of authentication. These realms have been separate and distinct for decades. Companies have used a variety of identity proofing techniques to remotely establish the identities of users by requiring them to visit a local branch…


Casumo Case Study: Developing a Winning KYC Strategy with Jumio

January 17, 2019

There’s no question that online gaming is hot. There’s a lot of money on the table — the global online gambling industry is expected to generate revenues of more than $74 billion by 2023. Casumo launched in 2012 with a vision to disrupt the status quo in the online gaming industry. The company prides itself in…

AI’s Dirty Little Secret and the Rise of Augmented Intelligence

December 18, 2018

The promise of Augmented Intelligence is undeniable. At this year’s Google I/O developer conference, Google demoed a very natural-sounding Google Assistant making an appointment over the phone — a feature it calls Google Duplex. This wasn’t just auto-filling an online form — this was a phone call between Google’s AI Assistant and a human working…

Black Friday 2018 Attempted ID Fraud

Holiday Fraud Impacts Sectors Outside of Retail

December 12, 2018

Intuitively, I think most of us presume that fraud spikes if you’re in retail and dealing with e-commerce. Last year, online fraud attempts in the period from Thanksgiving Day to December 31 increased by 22 percent, while the number of overall transactions increased by 19 percent (Source: ACI Worldwide, January 2018). In fact, on peak…


Creating a Winning Online Gaming Experience with KYC Identity Verification

December 06, 2018

In a 24/7/365 world of digital access to anything, any time, the on-demand experience is engrained in all aspects of modern life, whether at work or play. This need for excitement and instant gratification also applies the global online gaming and gambling market, which is rapidly growing and expected to generate revenues of more than…

Customer Onboarding and the Argument for Intelligent Friction

November 30, 2018

Can you imagine going a day without going online? No email, no social media, no silly cat videos, no 24-hour news cycle…it seems almost impossible because we spend our lives connected to the internet. In fact, the average number of hours that users go online has reached a new high at 23.6 hours per week,…

Age & Identity Verification for Online Gambling

November 26, 2018

The number of children betting regularly in the UK has quadrupled to 450,000, according to a new study out by the UK Gambling Commission. Alarmingly, the amount of children ages 11-16 with a gambling problem has now climbed to 55,000, according to the report. In fact, more children said they had placed a bet in…

No more maybes

Why ‘Maybes’ Don’t Cut it for Identity Verification

November 14, 2018

There are a number of convincing arguments that I could make about why you should outsource your identity verification (sometimes referred to as eKYC services), including: Focusing on your core competency. Whether you’re a bank, a telco, a healthcare organization or a sharing economy company, reliable identity verification is usually not part of your core…

Been spoofed?

Online Gaming Loses Big to Spoofing

November 13, 2018

Deception shows its face in many forms within online gaming. Thanks to major data breaches and the rise of the dark web, personally identifiable information (PII) including names and email addresses is easy to acquire, which fraudsters can then leverage to trick gaming sites. According to the Q2 2018 ThreatMetrix Gaming and Gambling Cybercrime Report,…

Cybersecurity Threats Facing Financial Services

November 09, 2018

Financial institutions are an obvious target for cybercrime. Unless they double down on strong internal security against a broad range of threat vectors, they will continue to be targeted and victimized by fraud rings and nation states. Unfortunately, their IT security is perceived to be deficient — especially within smaller banks and credit unions. Making…

money20/20 takeaways

7 Big ‘Aha!’ Moments from this Year’s Money20/20 USA

October 30, 2018

This year’s Money20/20 USA featured representatives of 3,500 companies, from too-big-to-fail powerhouses like Wells Fargo to hundreds of startups. Featured speakers included Virgin founder Richard Branson and “Shark Tank” star Barbara Corcoran as well as executives from Google, Amazon Pay, Morgan Stanley, Quicken Loans and Mastercard. The surge in show attendance underscores the massive growth…

anti-spoofing id verification

Liveness Detection: Fighting Fraud With Anti-Spoofing AI

October 25, 2018

You won’t get five minutes into a conversation about facial recognition before someone invariably mentions the movie “Minority Report.” This action thriller, set in 2054, shows a future where police use connected psychics to arrest and convict murderers before they commit their crime. Tom Cruise plays the head of the PreCrime division until he himself…