Betfair goes live with Jumio to speed up the customer verification process

18 July 2014, London, UK – Jumio, Inc., the fast growing online and mobile credentials management company, today announced that Betfair, a leading global online gambling company, has adopted Jumio’s Netverify® customer verification and on-boarding solution.

Betfair is one of the largest online betting and gaming operators in the world, serving nearly a million customers.

Jumio’s Netverify® solution turns customers’ mobile device camera or webcam into an ID scanning terminal that makes it fast and easy to capture and verify their ID and other credentials to meet Know Your Customer (KYC) requirements and reduce fraud.

Netverify is now integrated into the Betfair site so that Betfair’s customers can easily and quickly pass KYC checks. As a result, customers can enjoy a quicker customer experience with Betfair instead of having to take a picture of their ID document and then fax or email it to the Betfair verifications team.

By adding Jumio’s Netverify® into the customer verification process, we are making life quicker and easier for our customers, minimising fall-out from lengthy verification processes and removing costly man hours where we have to receive and review documents manually”, said Phillip Rivers, Head of Registrations, Payments and Fraud at Betfair.

“More and more of the top operators are integrating Jumio into their customer verification processes. Betfair is the latest operator to use Jumio not just to meet Know Your Customer requirements but also to deliver a quicker and slicker customer experience”, said Catherine Hickey, EMEA Sales Director at Jumio.

“We’re seeing more and more gaming operators across Europe use customer verification tools like Jumio, not just to tick regulatory boxes but also to improve the customer experience, ” said Clive Hawkswood, CEO at the Remote Gaming Association.

Under embargo:
(UK) SkyParlour PR
Angela Yore (SkyParlour) Tel 07738 822956
Email [email protected]
Matthew Pears (SkyParlour) Tel 07718 190 451
Email [email protected]

About Jumio

Jumio is a next-generation payments and ID software-as-a-service company that utilizes proprietary computer vision technology to reduce mobile/online payment and ID friction and fraud, while increasing revenue and customer satisfaction.

The company’s mission is to provide its clients with intuitive, consumer-facing technologies that make it possible to conduct a wide range of mobile transactions without a single keystroke. Half of the top 10 consumer internet companies, along with hundreds of other retailers, financial institutions, marketplaces, gaming companies and more have adopted Jumio products and services so their customers may efficiently speed through sign-up and checkout processes with higher completion rates and satisfaction.

Jumio has received numerous innovation awards from leading industry associations and is listed on The Sharepost 100 as one of the world’s most innovative and compelling private companies.

Jumio was founded in 2010 by CEO Daniel Mattes and is backed by top tier investors including Andreessen Horowitz, Citi Ventures and Facebook Co-Founder, Eduardo Saverin. Headquartered in Palo Alto, Jumio operates globally with offices in the US and Europe and processes credentials issued by over 100 countries. For more information, visit

About Betfair

Betfair was founded in 1999 and pioneered the first successful Betting Exchange. Today they provide a full range of sports betting and gaming products to over 950,000 customers. Betfair is one of the largest online betting and gaming operators in the UK market and has a global reach, with customers in more than 100 countries.

The Betting Exchange, which enables customers to come together to bet with each other, put Betfair on the map and transformed the Company from a start up to a member of the FTSE 250 in just 10 years. The Exchange remains the Company’s unique differentiator in a competitive marketplace.

In 2013, Betfair launched a Sportsbook to run alongside the Exchange. Both products address different sections of the sports betting market, and both link into each other in highly innovative ways.