Online gaming operators are preparing for an exceptionally busy sports year, and mobile is a critical piece of the puzzle. As Euro2016 and the Summer Olympics add to the annual mix of football, rugby and tennis events happening globally, gaming operators are devising their ambitious multi-channel strategies, with a focus on mobile.
At a recent eGR event, operators were invited to talk about Euro2016 and shared some enlightening numbers on the impact of mobile in the space. Results from Euro2012 showed that over 60% of bets came through mobile and this year that figure will increase to over 70%. Not surprising, given that mobile usage is growing 117% every year.
Online gaming operators also acknowledge that second-screen and multi-channel will play an important role in this trend. Unibet, for example, has been working on new products around voice recognition and gamification to remain innovative, relevant, and deliver value during these particularly busy periods.
This is indeed the perfect opportunity to innovate and show customers the best each operator has to offer. It will allow them to remain competitive and keep their customers close. But they also need to make sure they are providing a seamless journey for their customers, from registration and deposit, all the way to withdrawal. Ultimately, these key points in the journey will determine retention/acquisition success. Competition is fierce: if operators don’t give their players reasons to register and stay on the site or app, they will leave.
So, operators need to be mobile-ready, stay relevant with their mobile offering and provide a great customer experience.
All set? Let the games begin!
Jumio has been shortlisted for the Fraud and Compliance Solution award at the eGR B2B Awards! After reviewing the success we have demonstrated in the industry and the technology improvements we implemented over the last year, the jury decided to put us through as one of the best Fraud and Compliance solution providers for the Gaming industry. Fingers crossed!