Jumio Case Study – Ahli United
Ahli United Bank Does Digital Onboarding Right with Jumio
Leading Middle Eastern bank using Jumio's AI-powered identity verification to build customer trust while fighting online fraud
Ahli United Bank B.S.C. (AUB) is a leading pan-regional Islamic financial services provider, incorporated in Bahrain in May 2000. It offers a full range of Sharia-compliant retail, commercial, private banking and wealth management services across the MENA region and the UK. With 163 branches in 8 countries, AUB operates through its Bahrain Head Office and its subsidiaries in Kuwait, Egypt, Iraq and the UK, as well as its associates in Oman and Libya, and a branch in the UAE (DIFC).
AUB’s mission is to create an unrivaled ability to meet customer needs, provide fulfillment and development for their staff and deliver outstanding shareholder value. One of their key objectives is to ensure technological, digital and data competitiveness across all functions.
Today’s banking customers want the flexibility to open and manage accounts online. AUB used to handle onboarding onsite, requiring new customers to visit a branch to present their identity documents in person. This process was inefficient and inconvenient for customers and bank employees alike, so AUB wanted to create a fast and convenient digital application process that was also tough on fraud.
How Jumio Helps
AUB has been using Jumio Identity Verification solutions since 2020.
“Our selection of Jumio was for many reasons. Most important are the comprehensiveness of Jumio’s identity verification process and the end-to-end support, in addition to the excellent SLA, all of which translate to an outstanding user journey for our customers,” said Waleed AlJasmi, head of digital channels at Ahli United Bank.
Jumio opened a totally new stream for customer acquisitions. A process that used to take up to five days now takes only five minutes and is easy for customers to complete whenever and wherever they want. We’re also seeing a significant reduction in customer acquisition costs and more positive feedback on social media, with very high approval rates for the digital onboarding process.”
Jumio offers the most comprehensive identity verification solutions on the market, accepting and reliably verifying multiple types of government-issued IDs including passports, driver’s licenses and ID cards. Jumio supports more than 5,000 ID subtypes around the globe and has processed more than 1 billion transactions spanning more than 200 countries and territories.
Jumio Identity Verification solutions leverage the power of biometrics, AI and the latest technologies to quickly and effectively verify the identities of new AUB customers. During onboarding, customers take a picture of their government-issued ID and a corroborating selfie. Jumio determines whether the ID document is authentic and verifies that the person pictured in the selfie matches the picture on the ID, providing an accurate verification decision in seconds and ensuring a user-friendly experience.
AUB’s verification process can be done entirely online but is also offered on tablets at certain branches, offering much better flexibility to onboard customers who apply in person.
Since integrating Jumio into its onboarding workflow, AUB has seen positive results in the form of higher conversions, an enhanced onboarding experience for new customers and lower fraud rates. The majority of applications are now processed entirely online, with the ultimate goal of 100% digital onboarding in the near future.
How Jumio Identity Verification Works
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How Jumio Identity Verification Works
ID Check
Is the identity document (ID) authentic and valid?
Selfie
Jumio's selfie + liveness check process verifies: Is the person holding the ID the same person shown in the ID photo? Are they physically present during the transaction? Is this a real person, not a spoof?
Decision
For a risk-based decision, Jumio calculates the fraud risk and approves or rejects the identity transaction in seconds based on your predefined risk tolerances.
Jumio opened a totally new stream for customer acquisitions. A process that used to take up to five days now takes only five minutes and is easy for customers to complete whenever and wherever they want. We’re also seeing a significant reduction in customer acquisition costs and more positive feedback on social media, with very high approval rates for the digital onboarding process.”
See how our clients are growing their businesses with Jumio.
We had two big problems: we needed a solution provider that would give us confidence that the person on the other side of the screen is who they say they are, and we also needed a process that would help us maintain high conversion rates.”
After introducing Jumio Identity Verification to our onboarding process, our fraud attempts dropped by 75%.”
We received excellent support from the project leads at Jumio, who guided and assisted us at every stage of the process. Thanks to their expertise and clear documentation, the integration went smoothly, minimizing any impact on our daily operations and ensuring the solution was fully operational in a short period of time.”