The Trusted Identity Blog
Negotiating Your ID Verification Strategy

Negotiating Your Customer Identity Verification Strategy [Infographic]

Look around the online world—from online banking to ridesharing to iGaming—and you’ll see an ongoing struggle to negotiate two often competing goals: driving up customer conversions and driving down online identity fraud. A solution is needed. (Spoiler alert: Our solution is detailed in this Online Identity Verification Buyer’s Guide. Go ahead and get your copy […]


Lessons on Identity Proofing From an Infamous ID Thief

During his short stint as an identity thief, Dan DeFilippi stole dozens of identities off the internet and pilfered more than a half a million dollars from banks, creditors, and innocent individuals. In 2002, DeFelippi decided that buying stolen credit card data wasn’t whetting his appetite enough. Late one night, he set up a clone […]

Winning More Customers in Online Gaming

[Infographic] Winning More Customers in Online Gaming

The global online gambling and betting market is hot. So is the competition to win new players. With a global market expected to reach €81.73 billion by the end of 2024–a combined annual growth rate of 10.8% from 2016–the pressure to convert customers is high and the reward for those who win is significant. And […]

GDPR: An Inconvenient Truth

GDPR & Online Identity Verification: An Inconvenient Truth

GDPR is upon on us. Unfortunately, most businesses seem woefully unprepared for the regulation — and this includes organizations on both sides of the Atlantic. If you’re reading this from outside the EU, you may be thinking ‘What’s the big deal? This won’t affect my organization’. Think again. The regulation impacts firms both inside and […]

14 Best Practices for a Competitive Bake-Off

[Infographic] 14 Best Practices for a Competitive Bake-Off

Increasing scrutiny from customers and regulators combined with increasingly scrupulous fraudsters means your online identity verification program must get real. Verifying the real life identity of your online customers is a growing concern and necessity of businesses across industries. A number of solutions exist to help companies identify the true identity of their online customers. […]

GDPR with Online Identity Verification

The Massive Intersection of GDPR with Online Identity Verification

GDPR is upon us. The General Data Protection Regulation goes into effect this month and I have a few pretty big concerns based on some cursory conversations with my colleagues at US-based organizations. Concern 1: Most U.S. Companies Still Unprepared for the GDPR The first concern is their apparent ignorance just how much GDPR impacts […]


Machine Learning, Deep Learning & the Wisdom of the Crowd

To understand how artificial intelligence is fundamentally changing how Jumio verifies online IDs and identities, you must first understand two concepts you’ve likely heard of: machine learning and deep learning. Machine Learning Definitionally, machine learning are algorithms that parse data, learn from that data, and then apply what they’ve learned to make informed decisions. So […]


What the Research Says About Trust and Friction in Mobile Banking

Millennials, Gen Xers, and Baby Boomers spoke out about their online and mobile banking experiences. Here’s what we heard. 40% of Americans have not stepped foot through the doors of a bank in the last six months. Instead, online banking is has gained serious momentum as the preferred method of banking. To learn more about […]


Instacart Case Study: Breathtaking Growth Requires Smart Onboarding

Expectations have been raised. Thanks to Amazon, Uber, and Google, your consumers expect a better onboarding experience online. They expect it to be simple, fast, and secure. They have options and will simply switch to alternative service if you make the process too onerous. Given the shift in global demographics, your primary customer groups are […]


Are You Being Catfished by Your Customers?

Exploring your options for online identity verification. If you’ve seen Catfish: The TV Show, you know that people are not always whom they claim to be. Catfishing refers to a scam where someone, the ‘catfish,’ creates a fictitious online identity often using someone else’s pictures and false biographical information to pretend to be someone other […]