Why Selfie-Based Authentication is an Absolute Must Have


Consumers are increasingly using their mobile devices to create new online accounts and to access those accounts and online services on the go. That’s why it’s not surprising that face-based biometrics are now taking the place of fingerprints, PINs and even passwords. Counterpoint Research suggests that more than one billion smartphones will have some form of a face unlock solution in 2020.

As more and more people unlock their phone with their face (via Apple’s Face ID), it’s paving the way for face-based biometrics because of the growing familiarity and confidence people are experiencing first-hand. In fact, 74 percent of global consumers are more confident that physical biometrics will protect their information over passwords, up from 43 percent, according to new research by Experian.

Using selfie-based authentication to prove a user’s digital identity takes only a matter of seconds and leverages biometric-based 3D face maps to deliver a significantly more reliable authentication experience than passwords, SMS-based two-factor authentication and traditional knowledge-based authentication. Our new infographic (look below) explains how selfie-based authentication works and why your business should consider it. And if you want to learn more about the connection between selfie-based authentication and how to achieve end-to-end identity verification and authentication in today’s digital world, download our new e-book.

user authentication solution


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