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Industry News: MWC 2015 - MasterCard Study Finds Consumers Continue to Warm to Mobile Payment

Consumer attitudes toward mobile payments have shifted radically over the past two years, according to MasterCard researchers. Presenting the findings of their third annual Mobile Payments Study at the Mobile World Congress in Barcelona, MasterCard representatives said that consumers have a much more favorable view of mobile payments today. Mobile ID News  – MWC 2015: MasterCard Study Click to continue →

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Industry News: E-commerce Is Changing the Way African Consumers Think and Act

VENTURES AFRICA – The rise of e-commerce in Africa is changing the face of the traditional consumer, and brands need to adapt their business models and strategies in order to remain relevant amongst consumers and avoid a drop in market share. African consumers are increasingly searching online platforms with commercial intent, which include querying prices of goods, and Click to continue →