We are happy to announce that Jumio has won the Most Effective Mobile Payment Solution in recognition for our technology implementation to improve Bravofly Lastminute.com Group’s booking process.
The Effective Mobile Marketing Awards, now in its sixth year, is the world’s longest-running Awards programme celebrating excellence in mobile marketing. Their focus on effectiveness is designed to pinpoint campaigns and platforms that have delivered the best return on marketing investment and given budget-holders the confidence they need to invest in this fast-evolving channel.
Against stiff competition from established market players in mobile and payments solutions such as Bango and Safaricom, Jumio’s technology was recognised as the most effective and well regarded by the favourable impact the implementation of our Fastfill™ and BAM Checkout™ solutions had on Bravofly Lastminute.com Group’s booking process and abandonment rates.
“We’re honoured that the mobile industry recognized Jumio for our innovative and simple approach”, said Marc Barach, CMO of Jumio. “Purchasing travel services on mobile devices is something consumers find incredibly useful, yet most dread manually inputting on their phones all the data required. Online travel operators want frictionless and global tools to ensure that their customers are who they say they are while having a swift customer experience, while customers want to be able to register and create accounts without the administrative hassle. Bravofly Lastminute.com Group now offers a frictionless and secure booking and payment system which is six times faster than before. Jumio delivers that promise of creating a great customer experience whilst offering robust identity verification.”
Winning this award is testimony to our work and dedication to the industry, but mostly it is an accolade to our hard working staff who strive each day to provide consumers with more intuitive online experiences whilst helping improve KYC compliance.
If you want to know more about how we helped Bravofly Lastminute.com Group, find more information here.