At Google I/O 2025, the company introduced its most advanced video generation model yet: Veo 3. With just a few words, users can now create realistic, high-resolution videos complete with dynamic camera movement, cinematic lighting, and lifelike human motion. While the possibilities for creativity and innovation are immense, so are the risks. For businesses, Veo 3 signals a new frontier in deepfake technology, one that demands stronger defenses against increasingly believable forms of digital deception.
Deepfakes are not a theoretical threat. They are already being used to bypass identity verification systems, impersonate executives in fraud schemes, and launch social engineering attacks at scale. As generative AI continues to evolve, the barrier to entry for fraudsters is getting lower, and the quality of fake content is becoming harder to detect with the naked eye. That is why now is the time for businesses to rethink how they authenticate users and secure digital experiences.
At Jumio, we have been preparing for this moment. Today, we are excited to announce the launch of Jumio’s premium liveness solution with deepfake detection. This is our most advanced biometric liveness detection solution yet. Designed specifically to protect against the next generation of AI-generated fraud, Liveness Premium defends against the most realistic-looking deepfakes and injection attacks.
Unlike traditional liveness checks that only detect basic presentation attacks, Jumio’s liveness detection technology goes further. It combines AI-driven video analysis with patented randomized color patterning to verify that a real human is present in front of the camera. In early studies, a leading LATAM fintech is catching over 30% more sophisticated fraud attempts, including deepfakes and injection attacks, without compromising the user experience.
This innovation builds on our broader mission to deliver identity intelligence, a smarter, more connected approach to identity that helps businesses verify, authenticate, and protect their users across the customer lifecycle. Our latest advancements play a critical role in that strategy by helping our customers stay ahead of the most sophisticated threats.
The rise of Veo 3 and similar generative tools makes one thing clear: deepfakes are here, and they are only getting harder to spot. Businesses that rely on identity and trust must take action now to ensure their systems can tell the difference between a real person and a digital impostor.
Learn more about how Jumio’s premium liveness detection is redefining trust in the age of generative AI.
