Discover how United Airlines is innovating customer experience with Jumio

At this past SXSW (South by Southwest), just like POTUS, Jumio traveled down south to the mecca of technology and tacos – the SXSW Interactive Festival. United Airlines, a Jumio partner and the official airline of the festival, hosted a panel on collaborating with start-ups, featuring its app partners, LocusLabs and yours truly.

Joining United Airlines’ Carlos Faxas, Manager of New Technology & Digital Concepts, was our very own Vice President of Products Philipp Pointner, along with LocusLabs’ CEO Campbell Kennedy, to discuss how both start-ups have successfully joined forces with the international carrier to develop new, expanded customer facing features that have been added to their leading mobile app.


By partnering with start-ups to move nimbly and bring forward-thinking ideas to life, United has set an example not only in the airline industry but also among other large, multinational and Fortune 500 companies. Their commitment to the customer experience has been the driving force in their effort to push digital boundaries.

Given the efficiency of new apps, services and mobile technologies, consumers expect the same speed and convenience in all aspects of their lives, including travel. Understanding these needs, United has made the consumer experience a top priority, adding features that offer their customers an even better journey from check-in to landing. United was the first U.S. airline to provide customers the ability to use their smartphones to verify passports and check-in for international flights using Jumio’s passport scanning technology. They also worked with LocusLabs, which specializes in indoor mapping technology, to map seven of their main US hubs.

But the collaborative spirit doesn’t end there. Following the great results of these projects, United has continued their partnership with Jumio with a number of features in the works for the airline’s award-winning app, including expanded passport verification options. The United mobile app has become industry leading, a reputation they’re dedicated to holding on to.

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About Jumio Corp

Jumio delivers the next-generation in identity verification, enabling businesses to reduce fraud and increase revenue while providing a fast, seamless customer experience.