Get Ahead of CCPA Compliance

Fight online fraud and verify customer identities while enabling CCPA compliance.
CCPA: California Consumer Privacy Act and Identity Verification

What is CCPA?

Set to come into effect in 2020, the California Consumer Privacy Act, A.B. 375 (CCPA) affords California residents an array of new rights, starting with the right to be informed about what kinds of personal data companies have collected and why it was collected. Among other protections, the law stipulates that consumers have the right to request the deletion of personal information, opt out of the sale of personal information, and access the personal information in a “readily useable format” that enables its transfer to third parties without hindrance.

Who is Impacted?

Affected businesses are for-profit entities doing business in California that meet certain revenue or data collection volume requirements.


CCPA Compliance and Your Customer Identity Program

Principally, all California residents are protected under the California Consumer Privacy Act with respect to any information that relates to them. This means that companies around the world will have to comply with the California Consumer Privacy Act if they receive personal data from California residents and if they—or their parent company or a subsidiary—exceed one of three thresholds:

  • A annual gross revenues of $25 million;
  • B obtains personal information of 50,000 or more California residents, households or devices annually; or
  • C 50% or more annual revenue from selling California residents’ personal information.

Because many forms of identity verification collect personal information including information on government-issued IDs, biometric information, and/or pictures of consumers, these solutions are bound to comply with CCPA.

CCPA broadly defines personal information to cover types of information not traditionally considered personal information in the United States, including:

  • IP addresses
  • Email addresses
  • Records of purchasing or consuming histories or tendencies
  • Browsing history and search history
  • Geolocation data
  • Audio, visual, or thermal information
  • Professional or employment information
  • Education information